When a buyer enters the real estate market, they are
looking for a house that they can fall in love with. As a seller, your job is
to function as a catalyst so that the buyer ends up finding their dream house
in your place. Your buyer does not care if you are unaware of how the real
estate market works – they are concerned with something more fundamental and
mundane – finding the house of their dreams. You just need to understand what
the buyer wants. It needs some psychological skills to know what exactly a buyer
is looking for. Present your home to them in their own terms and they won’t be
able to say no.
You do not need a degree in psychology (although it may
help) to understand the buyer’s mindset. Put yourself in the buyer's shoes. Ask
yourself, “What am I going to look for in my new home?” Ask your family and
friends. You will notice they are mostly looking for a house that is bigger
than the previous one, and which does not require maintenance. Therefore as a
seller, your task is to make sure your house appears bigger and better to the
buyer.
There are several ways to make your house look bigger. If
you remove everything but the most essential furniture, you will immediately
notice a difference. Get rid of small items and clutter, open the windows, turn
on all the lights when the buyer comes to visit, and paint your house with
warm, welcoming colors.
Maintenance is a major turn-off for buyers. Pay attention
to plumbing and upgrade wiring and electrical switches. If you can convince the
home buyers that your house is maintenance-free, you can easily add a few
thousand dollars to the online value report which buyers today use to find the
true worth of a house. One such report is available on Neighborhood IQ and you can see the real worth of your house there, click here to see what your home is worth... for free.
In addition to these two essentials there is a third
effective method to make your house irresistible to buyers – dressing up.
Surveys have shown that dressed houses sell quickly. One such survey in
California found a dressed house stayed in the market for only 13.8 days,
compared to 30.9 for undressed houses.
It is advisable to hire a professional dresser, if you
have indeed decided to sell your house. The National Association of Realtors
(NAR) has calculated the value of a house goes up by 8 to 10 per cent for
sellers who spend about 1 to 3 per cent of the home value on dressing up.
While spending money, do not invest in themes. Very few
people will like the theme you have chosen. You can instead focus on the
kitchen, or you can create a curb appeal. The use of fancy colors gives an
appearance of luxury. Last minute inexpensive dressing up – placing fresh
flowers inside your house – can be useful. To conclude, if you can spend some
time with decoration magazines to find out what is trending, you can easily add
a few thousand dollars to the value of your house.
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